Get ready to eat, Muskegon: The Lakeshore Restaurant Week will be held Feb. 21 through Feb. 29 in an effort to promote and celebrate local eateries.
Organized and promoted by the Muskegon branch of Cumulus Broadcasting—which consists of the 98.3 WLCS, V-100 WVIB, Sunny 92.5 WWSN, and 97.5 NASH Icon WLAW radio stations—the Lakeshore Restaurant Week will band together a group of restaurants that will offer discounts and other promotions to entice patrons to try restaurants they may not have ventured into before.
“Our idea is simple,” Rich Berry, of the Cumulus – Muskegon Radio Group, said in a press release. “We are promoting that there are a lot of really good area restaurants on the Lakeshore. By offering special deals and discounts between February 21st and February 29th, we want people to do some experimenting and try new places.”
Restaurants have until Jan. 24 to sign up for the restaurant week, after which Cumulus will announce the participating eateries.
“It’s amazing how many great places there are to eat in the Muskegon and the Lakeshore area,” Berry said in the same release. “We want to promote that while also offering the consumer a great deal. It is our hope to make the Lakeshore Restaurant Week an annual event that residents and travelers will look forward to each year.”
Restaurants that are members of the Muskegon Lakeshore Chamber of Commerce will receive a discount to participate.
For more information, including the upcoming announcement of participating restaurants, visit muskegonlakeshorerestaurantweek.com.